Rv Buyer Demographics

The percent of asian americans african americans and hispanic americans who are investing in the camping lifestyle has doubled in the past 3 years accounting for 1 in 4 campers.

Rv buyer demographics.

In brief the recreational vehicle industry association rvia national survey of rv owners explored general demographics patterns and trends rvia 2012. People with household income of 100 000 to 149 000. A company that makes rv cell phone booster products recently published an entertaining look at the modern rvers lifestyle. 90 of the households which own an rv report that they take at least 3 trips with their vehicle or trailer each year.

In fact the number of fulltime rvers in the united states now hovers around one million. Travelers vacationers and wanderers everywhere are trading in their boeing 737 seats for the comfy couches and flat screen tvs inside rvs fifth wheelers and travel trailers. A new lifestyle infographic based on current rv buyer trends shares an enlightening profile of modern rvers. The rv consumer by richard t.

These days the typical rv owner is age 49 married owns a home and has an annual household income of 68 000. University of michigan 24. A study by the university of california davis showed that in california people with income over 150 000 per year purchase a third of electric vehicles evs and plug in hybrid electric vehicles phevs. About 10 of american householders over 55 own an rv while 8 9 of those 35 to 54 do.

Box 1248 ann arbor michigan 48106. Across the us over 7 of households have at least one rv 8 million homes with rvs. Survey of modern rvers reveals preferences age and more. When households involving the 35 54 and 55 age demographics are combined they are responsible for 20 3 of total rv ownership.

The average buyer of a new car according to the national automobile dealers association nada in 2015 earned about 80 000 per year. Demographics revealed an average age of 48 with an income of 62 000. Curtin director surveys of consumers university of michigan survey research center p o.